Modernizing Direct Mail Is The Answer
In the age of insta influencers and digital natives, direct mail is often overlooked as an effective advertising tool. You might be surprised to find that market trends suggest direct mail is back in a big way! Don’t believe me? Have you checked your mail lately? Direct mail is a big part of what we […]
Fall, Football and Medicare
I love Fall. Halloween, back-to-school, nature’s change of scenery, and my beloved Seattle Seahawks taking to the field. But now as a healthcare marketer with a focus on Medicare clients, I’ve added another favorite to the Fall list – Medicare’s Annual Election Period (AEP) and the thrill of the sales and marketing race for success. […]
Our Summer Reading List: You’ll Want to Bookmark This
“You don’t have to burn books to destroy a culture. Just get people to stop reading them.” – Ray Bradbury POINT TAKEN. Whether you read to de-stress, recharge, learn something new, or to escape into another world or point in time, reading not only shapes you, but inevitably the world around you. The world around […]
Try influencer marketing to diversify well
With over 25 years of experience in direct marketing, it’s safe to say I know a thing or two about diversifying. The need to stand out in a crowded mailbox, inbox, and online has always resulted in amazing innovations and so many new ways to engage. But, I’ve also found one standard remains true: people trust paper. And, very often, people trust […]
Marketing’s ever-increasing role in customer experience
…and brief stories about my grandfather If there’s one thing that’s consistently gotten me pumped in recent years, it’s the increasingly central and critical role that 1:1 marketing plays in defining customer experience, and ultimately delivering ROI. What do I mean by that? Quick story. I lead a strategic effort to increase retention for a major auto insurer. This, like […]
Stop! Collaborate and Listen.
As agencies shift to a global and mobile working style in a gig-based economy, the need to create a more collaborative work environment has become the norm. Thought being: If we tear down walls for an open-concept workspace and select the right communication tools and apps that allow people the freedom to work from anywhere, we’ll increase productivity, creativity and—hopefully—employee satisfaction. […]
Celebrate Pride—Responsibly
The LBGTQ+ Pride Celebration is now the Super Bowl of cause marketing. What began as an uprising against marginalization at the Stonewall Inn on June 28, 1969, has morphed into a corporate affair. Every June, brands across verticals shell out hundreds of thousands of dollars per festival to secure coveted sponsorship placements. Plus, from hamburgers […]
AOC Schools Her Opponent… On His Direct Mail
Have you watched Knock Down the House yet? You should. It’s a testament to the strength and badassery of women in this country. Many parts made me cry and feel inspired, but one part in particular really tickled me. At 47:20 into the documentary, Alexandria Ocasio-Cortez starts comparing her mailers to her opponent’s—Joe Crowley. I noticed. And I’m not the only one […]
What Advertising can Learn from Game of Thrones
Spoiler Alert: Women have been slaying it for YEARS. I LOVE GoT. HBO’s Game of Thrones series has it all. And, I. LOVE. IT. ALL. I love the diversity of characters, the richness of storylines, and drama that comes with a politically charged fantasy world where the supernatural is all but assumed. And dragons battle zombies, for reals. After watching the highly […]
The Radical Innovation of Connecting
What defines innovation? I don’t know how much attention you’ve paid to the Capital One Café advertising – Banking Reimagined – but if you’re like me. Not much. The company has done a good enough job that the basics of its concept are readily understood: Capital One has a café. This is Banking Reimagined. But […]